FastCompany on the problem with Apple

Dec 24, 2003 19:38 · 121 words · 1 minute read

An excellent, and I think accurate, article from FastCompany: If He’s So Smart…Steve Jobs, Apple, and the Limits of Innovation.

There’s one last essential element to successful innovation that has often been missing at Apple: follow-through.

This is why next year is going to be very interesting. Apple will either show some serious follow-through with their music strategy, or they will become an also-ran. There have been so many products competing with iTunes and iPod over the past few weeks that a wrong turn can seriously knock Apple down.

The rumored low-cost iPods may certainly help, and I think it also helps that Apple has the most consistent and usable music store as of today. They’ve got the lead, no question.