Seth Godin on being small

Jun 7, 2005 10:59 · 83 words · 1 minute read

Seth Godin has just written a couple of articles on being small. It’s great food for thought for anyone considering breaking away and going uncorporate.

One of the implications of the Long Tail is that you don’t know what’s going to work. That it’s easy to launch stuff, hard to figure out where it’s going to land. If you don’t have to bet the farm on every launch, you’re way more likely to launch more, and more randomly, which vastly increases your odds.