Camtasia for Mac arrives and brings real competition

I’ve done a good deal of screencasting, including a very popular video (the TurboGears 20 Minute Wiki) and even a screencast DVD that I offered for sale. When I first started screencasting, the only viable choice on the Mac was Snapz Pro X, a simple screen recorder. This was a far cry from Camtasia Studio on Windows, which was the top-of-the-line tool. In 2007, ScreenFlow appeared on the Mac and added an elegant editing experience to Mac screencasting that closed the gap with Camtasia enough.

That said, Mac users have been clamoring for Camtasia on the Mac for a long time. My most popular blog post since the beginning of 2006 is “Camtasia for the Mac”. In addition to a continuous stream of page views, that page also has 140 comments. It was the top hit on Google for “camtasia mac” for a long time.

At long last, Camtasia for Mac is now available. From the preview video on TechSmith’s site, you can tell that they definitely paid attention to ScreenFlow. Camtasia Mac appears to have all of the polish of ScreenFlow and brings some excellent looking new features that ScreenFlow does not have (more transitions and effects, direct publishing to YouTube).

I just noticed that Telestream has pre-announced ScreenFlow 2.0 which adds transitions and YouTube publishing. The timing of this announcement and those features clearly is a direct response to Camtasia for Mac. One thing is for certain, this competition will be good for those of us using Macs to make screencasts.

Congratulations to the hard working folks at TechSmith who have gone from being a Windows shop to producing a very slick Mac application.

5 thoughts on “Camtasia for Mac arrives and brings real competition”

  1. Kevin,

    thanks so much for allow me to engage with your readers over the past couple of years. I’ve learned a ton from them and have tried to incorporate it into the product. A little bit of backstory which we haven’t shared with folks.

    We started down the road of creating one version of Camtasia which would work well on Mac and Windows. One codebase, one UI, two operating systems. And no matter how hard we tried, we could get the user experience to be good enough — thank heaven’s for user testing.

    Well, we swallowed hard and decided to start over. We built a new code base, a new UI and a new worfklow just for mac users. Thankfully the user tests have proven quite positive so far.

    We look forward to seeing what you think… and what else you’d like us to pursue as we try to create the very best screencasting application for Mac users.

    Thanks again!

    Troy Stein
    Camtasia for Mac Product Manager

  2. Hi Troy,

    Wow, that’s quite a tale. As a developer, I can certainly understand the desire to have one codebase for both platforms and I can imagine how hard a choice it was to start over. It looks like it was worth it, though, because the end result looks fantastic.

    Thanks for the backstory!

    Kevin

  3. Note that I am not a TechSmith person, but I think I know the answer here… Camtasia is not available for Linux. Odds are that the cost to port to Linux would not be worth TechSmith’s time. In fact, for the Mac version, they basically ended up creating a whole new product!

    I think the market for the app on Linux is likely not large enough…

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